Why Google Wants To Turn Average Joes Into App Developers

Bryson Meunier, Natural Search Associate Director, Content Solutions

Originally appeared in MediaPost

Bryson Meunier, associate director of search engine optimization at Resolution Media, an Omnicom Media Group company, says the move clearly has implications when it comes to the race between Apple and Google for dominance of mobile market share. Google has been gaining on Apple's market share in mobile, he says, pointing to an increase in the quality of the Android Market, frequently cited in Droid ads.

"The App Store used to be Apple's crown jewel, as it made mobile content on the iPhone more accessible than it ever had been before," he says. "Developers used to develop only for it, and it grew quickly as a result. It's still growing, but the Android Market is now almost half the size, having grown from 2,300 apps in March 2009 to more than 100,000 this month."