Interview: Matt Spiegel, CEO, OMG Digital: Expanding The Agency's Interactive Lexicon

Appeared in WashingtonPost.com, April 7

It's fitting that Matt Spiegel, who took on the role of CEO of Omnicom Media Group Digital last week, has been focused on search and analytics for the last few years as head of Resolution Media.

As he explained in an interview with paidContent a few days after his April 1 start date, search is where agency clients have been putting a significant portion of their online ad dollars. And the skill to apply data directly to media buying strategies across the board has become a more crucial way for agencies to differentiate themselves the last few years.

Read the whole article...

Gould Promoted To Omnicom's Resolution Media President

Appeared in MediaPost, April 3

DAVID GOULD HAS BEEN PROMOTED to president of Omnicom's Resolution Media. Gould most recently served as senior vice president at the Chicago-based search marketing strategy and integration firm.

In his newly created role, Gould will be responsible for helping to lead Resolution Media's expansion in terms of geography, services and head count. He will report to Matt Spiegel, the agency's CEO (who was also recently appointed CEO of OMG Digital).

Prior to joining Resolution Media, Gould served as director of strategic sourcing for United Airlines.

--Tameka Kee, MediaPost

Resolution Media's Spiegel to Take Helm of OMG Digital

Appeared in MediaPost, March 28

It took two months, but Omnicom Media Group Digital has found a new leader in Matt Spiegel, founder and CEO of Resolution Media.

On April 1, Spiegel is set to fill the void created in January when Sean Finnegan left to take on the challenge of chief media officer at contextual online ad network Vibrant Media.

"My focus is ensuring the continued development of the functional expertise needed to engrain digital media strategies," Spiegel said of his new post.

Read the whole article...

Omnicom Media Group Names Matt Spiegel CEO of OMG Digital

Appeared in Forbes.com, March 27

NEW YORK, March 27 /PRNewswire-FirstCall/-- Omnicom Media Group today announced the appointment of Matt Spiegel as CEO of Omnicom Media Group Digital (OMG Digital), effective April 1. In his new position, Spiegel reports to Daryl Simm, CEO of Omnicom Media Group, and will have global functional responsibility for digital across all OMG companies.

Spiegel is founder and CEO of OMG search specialist Resolution Media. He will be succeeded at Resolution Media by Dave Gould who has been promoted from Senior VP to President.

Advertising Age recently ranked Omnicom Group as the leading holding company in digital media. According to RECMA, OMG Digital alone oversees $2 billion in digital media spending.

In addition to leading digital initiatives across Omnicom Media Group, Spiegel has functional reporting responsibility for Digital Investment, Product Development, Digital Analytics, Program Development and Organizational Training and Development. OMG Digital companies Resolution Media (search marketing) and NEXT (emerging media) also will report to Spiegel.

"We now measure our clients' digital spending in billions of dollars. Our tremendous growth in digital has been driven by fully integrating digital strategy into our client teams at OMD and PHD while at the same time leveraging our group's scale to develop functional excellence at an OMG level. This ensures that all our clients have access to the very best capabilities in digital," Simm said. "Matt has an outstanding profile to lead this effort, including an entrepreneurial spirit to get things done, the experience of over a decade in digital media, and an understanding of our clients' needs."

About Omnicom Media Group
Omnicom Media Group is the media division of Omnicom Group Inc. Its businesses include leading media service companies OMD Worldwide and PHD Network, as well as a number of specialized companies in areas including search engine marketing, branded content production, asset barter, out-of-home media, insert media and discount newspaper. Omnicom Group Inc. (NYSE: OMC) (http://www.omnicomgroup.com/) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, media, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

About Omnicom
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

David Gould Named President of Resolution Media

Resolution Media’s SVP to Take on President Role, Leading Next Stage of Growth for the Omnicom Search Agency

Chicago, IL – March 27, 2008 – Resolution Media, a leading Search Marketing strategy and integration firm, and a unit of Omnicom Media Group (OMG), announced today that David Gould has been named President. In this newly created role, Mr. Gould will continue reporting to Resolution Media CEO Matt Spiegel who will be serving dual roles as the recently appointed CEO of OMG Digital.

Serving as Senior Vice President of Resolution Media since 2005, Mr. Gould has been responsible for aligning Resolution Media’s operations to deliver superior client service as well as overseeing core functions such as the financial planning process and Human Resources. In his new role as President, Mr. Gould will be tasked with solidifying Resolution Media’s leadership position within the search marketing industry. He will continue to shape the firm’s search marketing strategy and integration services as the company expands both in number and geographically.

“We have been extremely fortunate to have someone with Dave’s business leadership skills at the senior executive level of Resolution Media,” said Matt Spiegel, CEO of Resolution Media. “He is ideally suited to lead Resolution Media into its next phase of growth as we continue to focus on delivering innovative Query Marketingsm solutions to our clients and partners.”

“The direction Resolution Media has taken since its formation has been to provide holistic search marketing solutions with unparalleled client service,” said Mr. Gould. “This is an exciting time for search and Resolution Media and I am committed to moving forward with those goals and leveraging our current success as the industry evolves.”

Before joining Resolution Media, Mr. Gould was the Director of Strategic Sourcing for United Airlines where he was responsible for developing and implementing strategies to reduce the worldwide airport operations cost structure associated with 3rd party service suppliers. Prior to this position at United, Mr. Gould worked with the airline's Mileage Plus direct marketing group and was instrumental in developing and applying lifetime value metrics associated with their global loyalty program. Before United, he served as the Manager of Financial Analysis for OurHouse.com, an online home and hardware retailer based in Evanston, IL.

Mr. Gould has extensive leadership and management experience having spent seven years as a Naval Officer. He also holds an MBA from Northwestern's Kellogg Graduate School of Management and a BS in Electrical Engineering from Marquette University.

Omnicom Media Group Finds New Digital Leader

Resolution Media's Matt Spiegel Starts April 1
Appeared in AdvertisingAge, March 27

NEW YORK (AdAge.com) -- Omnicom Media Group has tapped Matt Spiegel, CEO of Resolution Media, to head its digital practice. He replaces Sean Finnegan, who left earlier this year to assume the role of chief media officer at Vibrant Media, a contextual in-text advertising network.

Mr. Spiegel, 32, is the founder of Resolution Media, a query-based marketing shop focused on search and web analytics that was acquired by Omnicom in 2005. Mr. Spiegel will work out of Chicago, and as CEO of OMG Digital, Resolution will report in to him. Day-to-day operations will be overseen by David Gould, who recently became the company's president.

Read the whole article…

Welcoming RM’s Midwest Managing Director, Michael Marchese

Resolution Media is happy to welcome Michael Marchese as Managing Director of the Midwest & West. Mr. Marchese, who departs Leapfrog Online as Vice President of Market Development, will be based in Chicago reporting to Matt Spiegel, CEO.

Michael will focus his efforts on developing and building client relationships in the Midwest & Western regions of the U.S. He will also drive the analysis and strategic development behind Resolution Media’s ongoing campaign execution and management of Query Marketingsm programs.

“Resolution Media is, far and away, a leader in their field. Through their QueryMatrixsm approach they, rightfully, establish search as the foundation for any effective marketing campaign,” said Mr. Marchese. “I am looking forward to working with my colleagues to build a world-class, global Client Strategy & Development team that both advances the client’s strategic objectives and also builds strong foundations for our client’s long-term success.”

“We are fortunate to have Michael at the helm of our Client Strategy & Development teams in Chicago and San Francisco,” said Matt Spiegel, CEO. “His proven ability to deliver forward-thinking strategies will help us keep our clients on the cutting edge of digital marketing.”

For more information on Michael’s new role at Resolution Media, check out the links below:

MediaPost:
Resolution Media Appoints New Managing Director for Midwest

ClickZ
Execs & Accounts for Leap Day, 2008

Posted by: Brooke Nichols, Marketing Manager

Resolution Media in the News

ClickZ’s Rebecca Lieb gives another look into this week’s Yahoo! Searchlight Awards and mentions Resolution Media’s FedEx entry…

Search Delivery
Resolution Media teamed with OMD and Atmosphere BBDO to help FedEx get as much extra mileage as possible out of its stratospheric Super Bowl spend. The shop worked to optimize video and photo assets and bought the most memorable terms from the TV campaign, such as "mr. turkeyneck" and "moon office" to drive traffic to FedEx's dedicated football site. The spots don't live there anymore, but Resolution said paid search traffic spiked by a factor of 10 the day after the game, and paid search traffic increased 300 percent overall. It also claims 3 million "extra eyeballs" ended up watching the ads online as a result of the campaign. I'm a tad dubious; do they mean "extra" as in additional views, or were some of these repeat views?

Does it even matter? After all, "mr. turkeyneck" costs 10 cents per click. Compare that with the TV buy, and it's a no-brainer.

Read the whole story…

Posted by: Brooke Nichols, Marketing Manager

Resolution Media in the News

On Monday, MediaPost published What Search Pros Want: Traffic, Sales Support and a Stable Platform. This article looks into what leaders of the Search Marketing industry anticipate and expect for the possibility of Yahoo! and Microsoft joining forces. Resolution Media’s Aaron Goldman voiced his insights on how it may impact the digital medium. Read the whole story… Posted by: Brooke Nichols, Marketing Manager