Why is Social Media so Important?

By Yosi Anunson, Account Supervisor

Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will increase links to your site, attention and massive amounts of traffic.

There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again.

If you are selling products/services or just publishing content for ad revenue, social media marketing is a potent method that will make your site profitable over time.

Those who ignore the power of social media usually fall into three categories; the ones who don’t know much or anything about social media, the ones who are interested but don’t know how to use it and those who don’t believe in the value that a social media strategy can bring to any site or business.

For those who don’t understand or see the value of social media websites, let’s take a look at the benefits of creating viral content and effectively promoting them through social media channels.

Social media is important because… developing links and becoming popular on social media websites like Facebook, Twitter and Digg will lead to multiple benefits:

  • Primary and Secondary Traffic: Primary traffic is the large amount of visitors who come directly from social media websites. Secondary traffic is referral traffic from websites which link to and send you visitors, after they come across your content through social sites.

  • High Quality Links: Becoming popular on social news websites like Facebook, Twitter and/or Digg will get you a large number of links, some may be topically relevant, some not. A good story can realistically acquire a large number of high quality links that will help increase your ranking and traffic to your site.


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