By Matt Ballek, Natural Search Supervisor, Content Solutions
I recently had a conversation on Twitter about the common pitfalls of video optimization (warning! search geek alert), and one theme became apparent. It takes more than one video to achieve video marketing success.
You couldn't run a successful blog with only one post or an efficient paid search campaign with only one keyword. So why would you expect to SEO your way to online success with only one video ?
Sure, there's an off chance that your one video will "go viral". There's also a chance you might win the lottery, but I'm not banking on either. Instead, think about creating a portfolio of short videos around a specific topic (an army of videos if you will).
The truth of the matter is that not all videos will perform similarly, and you won't know what works until you try. One of your videos may reach a broad general audience, while another may reach a smaller, more passionate crowd. One video may spur an interesting conversation in the comments section, while another may sit in a conversational vacuum.
Having an army of videos not only gives you more opportunities for your videos to rank on specific keywords, it also gives you more insight into how video can work for your business. Do news videos or tutorial videos work best ? Do product overviews perform better than product detail videos? Once you know, you can begin to organize your videos in a meaningful way on your website and across the web:
Now instead of just getting views, you're making sales and growing an audience.
So start growing your army of video content. You'll need it to compete with the 20 hours of new videos uploaded every minute.
For more information, be sure to check out my army of videos.