Interview: Matt Spiegel, CEO, OMG Digital: Expanding The Agency's Interactive Lexicon

Appeared in WashingtonPost.com, April 7

It's fitting that Matt Spiegel, who took on the role of CEO of Omnicom Media Group Digital last week, has been focused on search and analytics for the last few years as head of Resolution Media.

As he explained in an interview with paidContent a few days after his April 1 start date, search is where agency clients have been putting a significant portion of their online ad dollars. And the skill to apply data directly to media buying strategies across the board has become a more crucial way for agencies to differentiate themselves the last few years.

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