By: Carol Krol
Appeared In BtoBOnline.com
Chicago—Resolution Media, a search marketing agency that is part of Omnicom Media Group, has launched QueryMatrix, a service that enables marketers to use information gathered through search marketing campaigns and apply that insight to other interactive marketing platforms.
“The business is not based on this notion of search but more broadly defined as someone conducting a query,” said Matt Spiegel, managing director at Resolution Media. “It could be Google or Yahoo!, but it could also be YouTube, iTunes and eventually [things like] DVRs. We want to help marketers leverage the action of that query,” he said.
The Query Matrix
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