The United State of Social & Mobile Marketing

By Bryson Meunier
Originally appeared on Search Engine Land

Raise your hand if you’ve had to choose between mobile and social for your emerging media budget this year. Budgets sometimes have a line item for social and a line for mobile, but in truth, sometimes it’s difficult to tell them apart.

Case in point: this past week Facebook CTO Bret Taylor said “My sense is that mobile devices are inherently social… [mobile devices are] already filled with your contacts and your friends, and they also have access to your location.”

We know from social networks, research firms and user search queries that users of social networks are frequently accessing them from mobile devices, and mobile users are frequently accessing social networks as part of their daily mobile routines.

Marketers may be thinking about mobile and social as separate line items that require different specialists, agencies and strategies, and to some extent they do; but their social networking efforts are going to reach mobile users and their mobile efforts will be incomplete without some sort of social component.

The blurred line between social and mobile may be obvious in the case of mobile social networks like Foursquare and Gowalla, but the line applies to social networks with more reach as well.
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