The Google-Yahoo Drama Continues

By Aaron Goldman, VP, Marketing & Strategic Partnerships

For those keeping score at home, I've posted no less than 18 updates to my original recap of the Google-Yahoo deal announcement. The latest covers recent revisions to the agreement intended to pacify the Department of Justice including shortening the term, capping the revenue Yahoo can earn, and giving Google advertisers the ability to opt-out of Yahoo syndication.

These new terms should go a long way towards ensuring that Yahoo remains a strong competitor in search while providing comfort to marketers worried about not having choice when it comes to allocating search spend.

Update 11/5: Ding dong, the deal's dead.


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