By Matt Marshall, Paid Search Coordinator, Advertising Solutions

Alright everyone SERFs up! So far we have seen some great examples of the present, (with Live Search and Yahoo!) a selection of the old, (AOL and Altavista) and a little bit of both with our old friend Dogpile compiling text ads and natural results from Google Yahoo and Ask all in one SERP.

It’s time to move on. It’s time for the future… or at least a solid candidate for becoming a future function of the present via acquisition.

Randy Adams, co-founder and CEO sums’s intentions up best when he said , “We are no Google, of course, but we are trying something different to provide a new experience for search users. Most of all, we are trying to innovate in search, which is still largely a text and list experience.”

Yes Randy you may not be Google (yet) but you have built a unique user experience that starts breaking down some of the traditional walls of what a search engine should look like.



Anonymous said...

I love the idea of being able to see the page and make my judgement if it is the right information before actually clicking into it. No back button is needed for this search engine! How many times does someone click into a link and realize the information they want is not there? Now this is what I call targeting the qualified traffic.

Anonymous said...

In traditional search engines when you enter a search query, it is meta descriptions and paid ads that are displayed. However, is based on visual results.

As you enter in a query, results relating to the category you are looking for display an iTunes like scroll board (not sure what that is called). lets you see what you are searching for by showing searchers a screenshot of actual site pages to display match result. The cool part is that you are actually able to see actual screenshots and read the copy on the Site without ever having to leave the engine.

All in all, I thought that this Site was very cool and something very different that we have seen before in search.

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