News for Search Patriots

By Jeff Campbell, VP Product Development

  1. The biggest news of the week for website owners and designers was that search engines can now crawl and index Flash sites. Granted there are still some pretty major limitations, but a step in the right direction.
  2. Sad news for anyone who has been in Search Marketing for over 4 years: The Overture Search Suggestion Tool has been retired. *tear* She needed to be put down, but I'll miss her.
  3. Avinash posts a great summary on tracking offline conversions as a result of website visits. A must read if you have (or advertise for) brick & mortar stores and want to measure the cross-channel impact.
  4. The Google Website Optimizer blog posts a few humorous cartoons demonstrating the golden rules of page testing.

Short week, short list. Happy 4th!


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