Even More Not-So-Natural-Born Google Killers

by Aaron Goldman
Appeared in MediaPost’s Search Insider

Let’s turn our focus to three more potential Google killers and see if they have what it takes to derail the Big G. Again, my focus here is not on newfangled search engines. Google’s global search share isn’t in jeopardy nor is its search ad revenue — despite what comScore might say next. Rather, the true Google killers are companies, individuals, and institutions that stand in the way of Google and the $500 billion pot of gold at the end of the global ad rainbow.
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