Willing to Share? Get Industry Insights in Return

By Brooke Nichols

From Marketing Pilgrim:
Breaking: Google Analytics Adds Industry Benchmarking and Trends

In response to the multitude of requests, Google Analytics is today adding “industry benchmarking” as a beta feature to its web analytics tool. What does it do? Industry benchmarking will allow you to see how your individual web site traffic compares to aggregated data from other sites in your industry/vertical.

In order to use industry benchmarking–and in order for it to work–Google needs users to “opt-in” their analytics data. Using new data-sharing settings, you can opt-in and share your data, while having access to industry benchmark data.

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