I Have A Dream

By Aaron Goldman, VP Marketing & Strategic Partnerships

In honor of Dr. Martin Luther King Jr’s birthday yesterday, I thought I’d share my dream for a world of search marketing utopia.

I have a dream…
That one day every person on Earth will own a computer and have free Internet access.

I have a dream…
That one day all media and content will be consumed digitally.

I have a dream…
That one day everything will be searchable and ambiently findable.

I have a dream…
That one day, the web will be as easy to navigate on cell phones as it is on computers.

I have a dream…
That one day you won’t need a cell phone or computer to navigate the web.

I have a dream…
That one day my search results will be truly personalized.

I have a dream…
That one day search engines will not only help you find, but act (see quote from Esther Dyson here).

I have a dream…
That one day search engines will be able to help extend your memory.

I have a dream…
That one day search-centered insights will lead the strategic marketing communications planning process.

I have a dream…
That one day search marketing will be taught in colleges and universities.

I have a dream…
That one day search will be the first marketing dollar allocated by the CMO.

I have a dream…
That one day all marketers and agencies will recognize the power of search marketing across every phase of the purchase funnel.

I have a dream…
That one day all the search engines will fully embrace the concept of transparency.

I have a dream…
That one day consumers will be able to fully own and monetize their personal data.

I have a dream…
That there will never be a day when we stop searching and finding!

Posted by: Aaron Goldman, VP Marketing & Strategic Partnerships

2 comments:

Dave McAnally said...

"I have a dream…
That one day search marketing will be taught in colleges and universities.""

No doubt! I never understood why that hasn't been embraced by the higher education realm anymore than it has. At first, I think most of them didn't view it as a legitimate marketing practice. But in 2008, the genie is most certainly out of the bottle and it's time to embrace it. Maybe the issue is that they aren't able to effectively turn it into an emphasis. And/or they are having difficulty putting a monetary value on a student who graduates with a degree (or an emphasis in the least) in SEM. There's certainly many practices touched upon in what we do: programming, analytics, marketing principles, bid strategy, copy writing etc etc.

Aaron Goldman said...

Right on. I'm not holding my breath though. Interactive/Digital is barely covered in today's advertising and marketing curriculum so we're aways off from having any classes focus on search.

 
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